The journey of Jainson Group leads to an amusing realization: an Indian brand that initiated with manufacturing padlocks has been immensely successful in building a bond with the community. The story goes back to the mid-60s in Jaipur’s lively city, having a great and glorious history.
During those times, house safes were preferred over bank lockers to keep one’s valuables secure. This practice made those precious items and prized possessions more susceptible to theft. Even there was a need for trusted and durable lock products that can imbibe the sense of security and trust. A strong and solid lock was the need of the hour.
To solve the challenges and breakthrough innovation in the lock industry, Mr. Prem Chand Jain recognized and responded to this change of ultimate need of lock products for Indian households. He found that the market was supplying imported locks at very high prices. For the benefit of the local Indian, Jainson developed these padlocks at economical prices within India while maintaining quality & focusing on the motto “ चोरो पर भारी , जेब पर नहीं ” . In 1965, Jainson Group was established, which made the legacy of building secured and trusted locks. It started with manufacturing locks that were economical and far sturdier than the other competitors in the market, and it became the glory of the company’s future.
Then came several other variants of padlocks. The company began to manufacture padlocks made of steel, brass, stainless steel, and padlocks with long shackles.
Till this time, “Jainson Locks” had become a name that was common in households. Every Indian remembers the tough lock that has the imprint of Jainson signifying legacy and trust.
Owing to pure persistence and thriving for excellence, the three generations never stopped innovating. They developed furniture locks, main door locks, mortise handle sets, knob locks and other varieties that demanded innovation as per the changing times. Moreover, they have also been producing reliable shutter locks that add utmost security to the entrance of bricks and mortar workplaces.
Expansion & Industry Network
The Jainson Group presently has a 2000-dealer strong distribution network, thereby making an exemplary existence on the Indian business landscape. Deeming their dealers as their foremost customers, the company provides them with additional benefits like Sales incentives, regular visits by relationship managers, and promotional assistance.
The company has expanded its presence Pan India, including Rajasthan, Delhi, Madhya Pradesh, Gujarat, Uttar Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana, Andhra Pradesh, West Bengal, Orissa and many smaller states as well. The company’s brand campaign invites dealers and distributors to become the partner of growth and success of Jainson, by leveraging their excellent product line.
From an advanced manufacturing facility in Uttar Pradesh, these security solutions have reached homes, offices, and industries and symbolize “peace.” Being an ISO 9001:2015 certified company which strengthens its customers’ trust, Jainson has been a name that stands of non-wavering quality over the years. For such high quality standards, Jainson credits its partners in growth who have been manufacturing endlessly over the last 55 years for this brand.
The brand is not only visible in the market but can be seen on all kinds of media ranging from radio, to magazines, to TV and the new age digital platforms. The veteran Asrani, can be seen promoting Jainson Locks in their TV advertisements these days.
Legacy of Trust & Secured Innovation
These days the young families are nuclear and employed; leaving for work makes their houses vulnerable. However, the youngsters rapidly embrace new technologies which is where Jainson’s security solutions come into play; as they are modern and suitable to all such households.The company is continuously innovating to put together locks that can accessed via mobile phones, passcode, and fingerprints and are tougher on its security measures. Beginning from the tough and strong locks, the new generation taking over the brand have added the aspects of latest technology and standards to reinvent the lock products as per the changing times to make it more viable and competitive as per the current market scenario. From padlocks to more advanced mortise and digital pin locks, the diversified product line-up is now serving household consumers along with architects, designers and property dealers to extend the consumer segment. In terms of talking about the reach, The brand has scaled up to pan India through the diverse network of more than 2000 dealers and distributors. The Jainson Locks have attained the level of trust and success in indian marketplace through the hard work and constant efforts of technology and innovation giving tough competition to other brands.